A new client, who had used other SEO firms in the past with little to no results recently brought us on to increase their organic search results. As you will see with our methodology below, we were able to increase their organic search traffic 556%. That does not mean much without sales to follow, however. In addition to the organic search traffic lift, our client also saw an increase of 63% of revenue from organic search traffic. Here’s how we did it.
We began working with a new client who sells several niche high-end products on their e-commerce site, but we apply the same methodology to all clients we work with. Local clients have different requirements, but this case study shows what kind of results can be achieved with some fundamental on-page SEO and quality link building.
The client knew they needed help with their organic search rankings because they were not ranking on page 1 for any relevant keywords. Their site was converting visitors into customers with their PPC campaign, but they wanted to increase their sales from organic search results and not rely solely on PPC. This client had worked with other SEO agencies in the past. One got them in trouble with a Google algorithm update, and the next one, who they were with when they contacted us, used a clever linking scheme between participating websites. However, they were concerned about the link network being detected by Google and getting penalized again, which was a valid concern.
The first item was to cut ties with the linking scheme. Then we began building high Domain Authority links to their site because we knew a lot of links would be lost from the linking scheme and they needed to increase their Domain Authority.
In this graphic you can see the overall number of links dropped due to lost links from the link network, but the Domain Authority increased from 27 to 30 because of the new high Domain Authority links.
Next step was keyword research. After a broad list was developed, we engaged the client in a collaborative effort to select the best keywords for their website and their business. We always want to focus on products that sell the best and bring in the most revenue, and understand which products may become obsolete or discontinued so we don’t focus on those. Once the list was culled to a manageable size, we began mapping keywords to the correct pages.
After keyword mapping comes crafting Title Tags and Meta Descriptions for the pages. Once they were reviewed and approved by the client, the tags and descriptions were implemented and that’s when we saw some significant movement in keyword ranking. I received a frantic call from the client concerned that the ranking of a certain keyword had fallen dramatically. What they hadn’t realized was that another page dramatically increased in rank for that same keyword. Previously, pages were ranking for keywords that really weren’t a good match for the page, so the keyword mapping exercise helped us straighten that out. Here is a screen shot showing the increases in a few of the keywords we are tracking for this client.
Of course, there many more on-page elements that were optimized in addition to the Title Tags and Meta Descriptions, plus we did a lot of high quality link building, but the important thing to show you are the results. Below is a chart from Google Analytics showing the increase in YOY Organic Search Traffic.
The chart shows and increase in Organic Search traffic of over 566%. While an increase in traffic is great, the only thing my client really cared about was an increase in sales. Below is a chart from Google Analytics. Because this is an ecommerce site, we were able to measure revenue tied to various traffic sources. You can see the revenue from organic search traffic was up over 63% and the number of transactions was up nearly 95%. There is not a 1:1 correlation between the increase in traffic and sales because the price point is very high and the products are in a very narrow niche. An average sale is nearly $2,000 so the coversion rate is not very high. While we are implementing some ideas to generate more sales, the increase of over 63% is a great start. And I should mention this is their slow season!
Conclusion: Our client had worked with other SEO companies who used out-dated or “blackhat” methods which got them penalized or exposed them to future penalties with link networks. This client trusted the recommendation of a reliable colleague to work with us. We’ve delivered page 1 rankings for many of the most valuable keywords in this niche which not only resulted in increased sales, but revenue that impacts their bottom line
I recently have a presentation to my BNI chapter, the Alpharetta Accelerators. We meet each Tuesday from 11:30-1:00 at Ruth’s Chris Steakhouse. Each member gets to make an eight minute presentation twice a year.
Here are some of my slides from the presentation which include some great case studies:
I’ve Reverse Engineered The Strategy BlueNile.com Uses to Generate Nearly $400 million in Online Sales.
You Can Download it It For Free. Just right click on the image below.
Did you know that 90% of users search for business reviews and positive reviews helps them in their purchasing decision? Not only that, negative reviews almost ensure they will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC). And most online companies have negative reviews. So how do you filter negative reviews and push more positive reviews?
Introducing our Review Widget, which will generate more positive reviews on Google and Yelp for your business. This will help not only your Local SEO, but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.
This review widget on the website will look like this
Quick Features of Our Review Widget Tool
Next Step: Just contact us or call 678-520-9925 to start benefitting from our Review Widget.
If you see a “top of page 1” ranking in Google for a business in Cumming, GA, chances are they’ve hired SEO Guru Atlanta. Whether you see the top ranked plumber, HVAC company or attorney, just to name a few, there is a good chance we’ve helped get them there. We’re the best SEO company in Cumming and love to help other local business grow through our online marketing strategies.
Traditional SEO has morphed into a comprehensive online marketing strategy. With all the Google algorithm updates in recent years, page one rankings can no longer be achieved with one or two old-school SEO tactics. While good keyword research and on-page optimization are still a critical part of getting to the top of page 1, they are only a part of the equation, which is why we provide a comprehensive online marketing strategy to ensure our client’s success.
We still have new clients who relied on out-dated tactics, such as keyword stuffing, but Google has even read the meta keyword tag for many years. And we have new clients who’ve seen their rankings plummet after a Google update due to unethical link-building by their old SEO company. Even if you have been penalized by Google, or have just seen a drop in your rankings, don’t panic! We can help, and if you’re like the rest of our clients, it’s not your fault.
Have you seen blog posts are articles that “SEO is dead”? Sorry, but that’s simply not true. Our phone and our client’s phones ring daily from the great results we provide. So maybe traditional old-school keyword stuffing and spam link building SEO is dead, but getting to the top of Google for the keywords your prospects are searching for online still gets the phone to ring.
Contact us today about our comprehensive online marketing strategies that include:
Simply fill out our Contact Us form or call 678-520-9925 and get started today.
Is Panda 4.0 Penalizing Your Site and Costing You Business?
A slightly concerned client recently sent me an email asking if any of the dire claims in an email he received were true. Most of my clients get these types of emails, I get them and if you have a website you have probably seen something like this in your inbox:
“We were curious to know if you were aware that are a few issues bugging your website. Sorting out these will help you get the best returns out of your website.
We are expert in running promotional online marketing campaign for websites. We have a host of ethical services and techniques, which you can utilize to improve your website’s performance.
They claim to have “ethical techniques”, but marketing isn’t one of them.
We regularly check for coding “issues”, such as broken links, broken code and things like that and the site had none of those issues. Plus the site ranks great for tons of target keywords and is climbing for others so the alleged “coding” issue is not real, but it was a big concern to my client.
The email claims: “Your website is currently not being properly promoted online according to Google’s new guidelines (after latest Google Panda & Penguin update), which is affecting your marketing strategy and goals.”
How could they tell our promotion is not inline with Google’s new guidelines? We track about 25 keywords for this site. The Google Panda 4.0 update rolled out around May 20. As you can see, keyword ranking only imporoved. So the site ranks #1 for two keywords, 5 keywords are in Google’s top 3 and the site ranks in the top 10 for another 13 keywords.
The email also says “Your website may be penalized by Google due to unnatural back links.”, but if that were true rankings would go down, not up. An unnatural link profile would be problematic, so we checked Google Webmaster tools just to be sure and there were no warnings (we have never seen one in our account).
Clearly the site has not been penalized. In fact none of our clients sites have been penalized because we only use “white hat”, cutting edge, Google-friendly SEO techniques. The chart shown is typical for all of our clients.
Another item has to do with “Your presence in social media platform is minimal. This is depriving you of a huge market of prospective referral clients”.
Most local businesses are not social media giants, but the client’s Facebook, Twitter and G+ sites are updated with good content twice per week, far more than any of their competitors, so the site has some social mojo as you can see from the graphic. You can check your own site at http://shareyt.com/SocialCounter.php.
Depending on the type of business, social media may or may not be a good source of traffic. For most local businesses, while social signals are important, social media does not drive nearly as much traffic as search engines like Google Maps and referrals from business listings and web 2.0 sites, all of which we create for our clients. As you can see from the following graphic, social is a tiny fraction of the traffic whereas Organic Search and Referrals drive 65% of the traffic.
Just for fun, I’ve contacted companies who’ve sent similar emails and when I asked them for specifics, they admitted it was just a marketing email and offered to evaluate my website. If you get an email like the one above, keep calm… it is just for marketing purposes. For a real website SEO evaluation, contact us for free, or check with your SEO company.
SEO Guru Atlanta, LLC is now offering a Free SEO Audit tool so any website owner can check the SEO of their site. Whether you own a local business or work as a full time SEO for a national or global company, the SEO audit tool can provide some valuable insight into areas that may have been overlooked.
Why use the free SEO audit tool?
With the downloaded report you can begin to make improvements on your site. The better your site is optimized, the better chance you have to be on page 1 of Google for the keywords you are targeting. Some items in the report may not be practical for you to change, such as keywords in the URL. Others may be difficult to change without the help of a web developer, such as too many H1 tags or an image alt tag for a gravitar. But if you start by targeting the items you can control, you will start to see results.
Pay attention to how many backlinks your competitors have because backlinks can be an important factor in search engine ranking. If your competitors have dozens, hundreds or even thousands of backlinks and you have a new site with no backlinks, it could be very difficult to out-rank them in Google, even with perfect on page SEO.
If you find your SEO is lacking and you need help to increase your score, and more importantly, your ranking for keywords your prospects are typing into the Google search bar, contact us. We’re here to help.
SEO can be both local and organic. They are also loaded with service offers from well-known companies. But, the success these businesses have had in other related fields does not necessarily give your company a successful SEO service. Here are the top 6 SEO Services from well-known companies that you should not waste your money and time on.
GoDaddy will submit your website to different search engines, create a site map and give you some keywords for only $2.99 a month. Since there are a lot of companies like you in the United States, this service is not going to do any good for your SEO rankings. Do not waste your money on this kind of services since they are not even close to being a real SEO service.
GoDaddy plan includes that following:
1. Complete SEO for one website
2. One-click submission to Google, Yahoo! And Bing
3. Easy submission to over 100 search engines and directories
4. Google Keyword Generator
5. Suggested Topics Tool
6. Top 10 SEO checklist
7. Keyword sage, Robots.txt file and Robots Meta tag analyser
8. Powerful reports that show you how to move your website up in search results
SEO from a phone book company will not really help you rank your website in Search Engines. It will help but only a little in terms of real SEO services. Yellow Pages has plans starting at $295 per month instead of $3 from GoDaddy. If you want to try any of the two, GoDaddy is a much cheaper choice to waste your money.
Yelp is a business directory website that will allow users to post their business by location and leave reviews to other business directories. This will then attract local searchers to your website and will be used as citation to your website in terms of SEO. The big issue with Yelp is that they filter reviews and only show the worst ones. They do this so that business owners will call them and negotiate a price for them to take out the bad reviews and let the good reviews show up. The Yelp forum also does not allow business owners to respond to lies and worst reviews of other users. Sounds like extortion because it is, don’t be fooled into paying for Yelp.
This business directory company is the same with other of its kind that you are going to pay a lot and receive a little in return. Dex use call tracking numbers to track and show you how many calls you have received from their listings. As you may know, the key component of ranking locally is citations with consistent information on the business’s name, address and phone number (NAP) data. Your listings in their website will also disappear after you are done with their service. With these, Dex is one to steer clear of.
Yext service target toward local SEO which includes submitting your NAP data to 47 directory sites with only one submission. The price is about $500 per year for these 47 listings. If you will use other reputable local SEO, you could get 125 manually build citations for the same price as the first year of Yext. Moreover, number of business owners have reported losing listings, finding there listings locked and finding the wrong NAP data on listings once they no longer subscribe to Yext service. You should hire a company like BrightLocal or WhiteSpark instead of Yext.
As the name of the company suggest, the basic idea of this service is that you submit your keyword and then you pay a certain amount of money each month depending on the rankings of each keywords. If you are not in the top 30, you do not pay at all. Here is an example:
Their service sure is interesting for business owners. But, the idea of getting paid for the rankings will encourage a company to shortcut methods of SEO to help you rank faster and them getting paid sooner. Moreover, if you will read how they will rank you site, they mention on having connections with several publishers. This is the same way as saying that they will submit your links to public blog network, which search engines will mark as spam in time. You can get 500 public blog network links for $20 on some other services.
The lists given above are only a few of the bigger-investment-little-gain SEO companies and services you should watch out for. If you are looking for someone to help you with your SEO, ask around for credentials, examples and references. You should also ask the method they will be using to rank your site. If they will not explain it to you, you should look elsewhere as secrecy is usually for a reason.
A website audit can be a fast way to find problems with your site or reasons why your site is not ranking. If a problem can be identified with a Free SEO audit tool, you can save a significant amount of time and headache trying to figure out what’s going on with your site. Here are 9 important factors evaluated with the free website audit tool offered here.
One of the most important factors for your website, something Matt Cutts at Google has spoken about many times, is how fast your website loads. Sites that load faster provide a better user experience. If a site loads too slowly, it can affect your ranking in the search engines because of a higher than normal bounce rate. How fast is fast enough? A good target is less than one second. If you site takes more than three seconds to load, you have some work to do.
Even if you think you correctly set up the Settings in WordPress and correctly configured an SEO Plugin such as Yoast or All-In-One-SEO, it’s a good practice to check to see how it shows up to the search engines and how it looks on the results page. A website audit will show you how your Title tag looks to the search engines. While you URL may not contain your keyword, your Title should. Make sure each page has a unique Title because duplicates are frowned upon by Google… plus, Google ranks pages, not websites, so make each page unique.
Title tags should be concise since anything over 55-60 characters may be truncated. And the search engines may display a different title than what you crafted in your website. Google sometimes rewrites Titles to match a brand, the user query, etc. to provide a better “user experience”. Moz.com has a nice title emulator tool at http://moz.com/learn/seo/title-tag
The description tag is also referred to as a “meta description”. Much of what was mentioned about the Title tag also applies to the Description tag, except it can be longer. The description should be 155 characters or less since anything longer will be truncated. The description should entice the user to click over to your website, so make it compelling. Include your keyword, but keyword stuffing won’t help SEO and may yield a lower click through rate.
Ensuring all images have alt tags is considered a “best practice” since it tells search engines what the image is about. Include your keyword in at least one alt tag and make sure all your images have tags.
The content of your website should be a minimum of 300 words. Copy, text and content are synonyms, although content also includes charts, infographics and images. It may not be practical to have 2000 words on every (or any) page on your website, but ensure you have enough copy on every page. It is important to check the reading grade level of your copy. If your copy is too difficult to read, you may want to consider making some changes depending on the purpose of the site and the subject matter.
There are lots of ways to check website code, and if you’re using an updated WordPress theme,the HTML is probably already W3C validated. Another important piece of code that is checked in a website audit is the Schema.org markup. This is really important. Google has a schema markup testing tool, and a website auditor should also check to ensure it is installed and rendered properly. Google uses the schema markup to enhance the searchers user experience. You can create HTML with schema.org microdata with this handy tool at http://schema-creator.org, then test it in Google webmaster tools. For WordPress sites, there are some plugins that will do this for you.
Do you have social sharing on your site? If so, do you know how many times a particular page has been Liked, Tweeted or given a Google+1? It is important to have social signals for all the pages you are trying to get ranked in the search engines, not just the home page, so get your content out there and make sure it gets liked and shared.
Since mobile searches are about 50% all searches, having a mobile optimized website (not just a responsive website) is critical to engaging users. Having a mobile sitemap can help search engines locate and render your site to users on mobile devices.
Yes, links still matter. Content may be king, but inbound links to a page are still a ranking factor. Discover the total number of links to a page and links from unique domains. Lots of links from the same domain may not be very beneficial. Finding out how many inbound links there are to a given page can provide great insight into how popular a page is and why it may not be ranking. Finding out how many outbound links there are from a page is also helpful as you may want to make some of them no-follow links.
If you haven’t tried our FREE SEO Audit tool, go ahead and give it a try. After all, it’s free!
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